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The company’s familiar and innovative character inspires the new corporate identity of Félix Solís AVANTIS

On the occasion of the 70th anniversary of Félix Solís Avantis, 1952-2022, we renew our corporate identity while remaining faithful to the values ​​that have always characterized us: origin, family business and innovation.

The image of the brand has been reinterpreted to try to adapt to the personality of the company that has evolved over 70 years of business history. The logo, the corporate colours, the typography make up an image of the brand which is more elegant, attractive and modern.

The new brand image of Félix Solís Avantis has been modified to assimilate a personal rubric to give it a unique personality and character. Along the same lines, and with a view to standardizing brands, the image of Félix Solís has been updated.

The changes in corporate identity have already begun to be applied in different areas, such as stationery, digital imagery, product labelling and winery signage (facades, signposts…), both in Valdepeñas and in La Puebla de Almoradiel (Toledo).

Above all of them, the updating and modernization of the billboard of the Valdepeñas winery stands out thanks to a digital screen made up of LED bulbs that allows greater visibility and legibility for all drivers who circulate on the A4, as well as the new signage of the new ageing cellar, a project that will be completed shortly and that will house up to 130,000 barrels in a fully automated warehouse.

In 2021, we celebrate our 70th anniversary by highlighting our family origins, our history of technological innovation and our commitment to ensure that Spanish wines are recognized for their quality and enjoyed internationally.

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