Felix Solis avantis takes control of all its business in the UK market, with a new Delegation in historical city of Canterbury under the leadership of Mr. Richard Cochrane, ex director in Bibendum, the largest UK still wine importer.
Felix Solis avantis has friendly ended the partnership of the company in Free Run Wines UK Ltd.
This decision is part of the strategy of the group of creating delegations in the key markets, like Germany, China, Czech Republic, France and the US.
Felix Solis Yañez, President and CEO at Felix Solis avantis, declares: “Export are more than 60% of our total sales, with more than 160 million bottles. Free Run Wines has helped us to grow in the UK, one of our top markets. I am very thankful to Free Run Wines for their work and they have all my best wishes for the future”.
The company has a solid base for this new adventure in the UK. More than 200 million litres of wines produced in its own wineries in Valdpeñas, La Mancha, Rueda, Toro, Rioja and Ribera del Duero; leader brands like “Viña Albali”, serious and ambitious investment projects…
Mr. Richard Cochrane says: “Spain has experience a steady growth in Britain and Ireland and Felix Solis has been one of the key players in this good development. Now, our challenge is to explore new channels for the distribution of our wines in order to be closer to consumer in this new stage”.