Pagos del Rey Wine Museum, which opened in 2014 in the town of Morales de Toro (Zamora), has been chosen as finalist of the European Wine Museum 2016. Among hundreds of participants, the jury of the competition has selected 49 museums from Europe. Pagos del Rey Wine Museum and Cap Ferrat are the only two Spanish wine museums in the final.
Organized by the European Museum Forum, the European Museum of the Year Awards aims to encourage excellence in the museums and it is the most prestigious in Europe. The award was created in 1977 under the European Council to improve innovation in the museums, beyond the traditional vision of collections. In Spain, other museums that got this award are: Guggenheim Museum in Bilbao (2000), MARQ in Alicante (2004) CosmoCaixa in Barcelona (2006) and Madinat Al-zahar Museum in Cordoba (2013).
Experts and professionals from all Europe value the following aspects of Pagos del Rey Wine Museum: innovation of the Project, architectural value, collection and restoration of the exhibited pieces, the plan of cultural activates around wine culture, the private involvement of the family Solis in culture as an important element of the area. After the in situ assessment by the jury during a visit to Pagos del Rey Wine Museum, the final decision will be taken in awards ceremony in May in the Topic Museum in Tolosa, where Pagos del Rey Wine Museum will be presented to the audience.